Sales and Marketing in the PBSA Industry
Promoting and selling your spaces
It is down to your teams to convey why students should choose your accommodation. What makes you unique, and what student experience will you be offering them?
You regularly need to think outside the box to help attract students and using peer-to-peer selling is a great tactic. You are always thinking of new ways to add value to the booking process. For example, include offering 'kitchen packs' to help students with their moving in process.
Your teams aspire to create a strong brand image that is backed up with happy students and full occupancy rates.
Are you battling with these challenges?
Click the steps and explore our solutions for each step of the student journey...
Stay tuned with the latest industry news
Residence Life Manager at FutureLets, Coventry University Tom Truman is a Residence Life Manager who is passionate about making a difference to student mental health. Below he shares his thoughts on the impact that social media has on mental health and his personal experiences. 3.5 billion people use social media. That’s 45% of the world’s…Read More
The increase in mental health conditions being disclosed is reflected in the number of students withdrawing from university. As the student mental health crisis gets worse, there is more pressure on university teams to monitor the student’s wellbeing and support them as much as possible. However, up until now, university teams have experienced many challenges…Read More
As a passionate Residence Life Manager, Tom finds it important to talk about student wellbeing. Have a listen to his video above and have a read about some practical tips he came up with for both students and university staff. Tom Truman Residence Life Manager at FutureLets, Coventry University Starting university means a lot of…Read More
Did you know that in 2018, there were over 2.3 million students studying in the UK? This generated approximately £2.3 billion for the HE sector. BUT… Over 30,000 students withdraw from institutions each year for a variety of reasons at a cost to the sector of over £300 million. For the average-sized university, this…Read More
Rewind 10 years and mental health was not a common topic like it is today. Having spent over 18 months researching this topic, we found that the number of students who have disclosed a mental health condition has increased by 7x within 10 years. This is truly horrifying but it’s also a good sign that…Read More
“If you need me – you know where I am” – how many people genuinely mean it? Sure, it sounds somewhat reassuring to a student, but in today’s world, it is counterintuitive to how young people communicate. There’s no denying that the shift in young people’s attention spans has been widely attributed to the advance…Read More
Going to university should be an exciting fresh start! A chance to explore a new city. Make new friends. Live a life of freedom! Yet this year, everything is different. But it doesn’t have to be as negative as it seems… With many universities advising students to self-isolate due to an increase in COVID-19 cases,…Read More
Cast your mind back to March 2020… You’re sat on the sofa and Boris Johnson announces that all businesses would have to work from home where possible. For some Kinetic customers, this news was absolutely fine! There were no concerns or issues about connectivity, security and support. But for others, well… this was only just…Read More
After weeks, even months, of getting your venue ready to reopen its doors, a sense of “normality” is finally being resumed! (HOORAY!) Although you have everything set-up to adhere to social distancing measurements, it’s more important than ever before to ensure your venue remains CLEAN and SPOTLESS all-year round. We’ve got some tips to share…Read More
We’ve all been overwhelmed with excitement since the government announced that small business meetings for up to 30 people will be allowed indoors from the 1st August 2020. For the events industry, this is like a lovely fresh breeze after a very dry season. This means that venues can start opening their doors and welcoming…Read More