Leadership in Purpose-Built Student Accommodation

Investing in the future

 

Just like every leader, you have a lot to juggle! Your role requires great vision and planning, commercial drive and operations management, as well as team-leading skills.

Your decisions need to be highly strategic and precise in order to enable the quick and stable growth every PBSA is aiming for. How can you keep the cost down whilst striking for an increase in revenue? How can you sell more whilst keeping the advertising and labour cost to a minimum? All these questions might be draining your mental resources that could be invested in business growth.

pbsa leadership

Are you facing these challenges?

Hitting financial targets

In comparison to the student accommodation provided by universities directly, purpose-built student accommodation providers operate on a much more commercial basis. And with every commercial business, achieving the financial targets and increasing the revenue is the highest priority. 

strategic moves

Battling with industry changes

Things like Brexit or other HE regulations and new rules, will have a big impact on the PBSA's operations. Will the demand from international students go down? Will it stay the same but the payment options might need to change? How big will the impact be on revenue? Will the new rules and regulations impact potential entrants into the new sector? Staying agile and up-to-date is the key. 

Filling the

bedrooms

Increasing revenue is impossible without selling a product or service, in this case - selling the bedrooms to the students. It's demanding, yet a financially rewarding task which sounds simpler than it is. Filling the bedrooms will be the most important thing on your sales team's to-do list. Competitors and showcasing your room stock would be two big deciding factors.

Maintaining brand reputation

Better brand reputation equals more trust, more trust means more prospects are willing to invest their money in your solution, i.e. your student rooms. It is important for the student and their parents to be able to trust that they will be safe and comfortable in their living environment. From the other side, it's also important that universities see you as a reliable partner and are willing to do business with you.

Competitive landscape

What makes your student accommodation stand out from others? Is it the bedroom standard? Or maybe additional services or facilities that you offer your students? With the competition being higher than ever, it is important to win your prospects by offering them THE accommodation they'd like to spend their student time in.

Happy team and students

If students have a great experience in your accommodation, they will be more willing to stay for another year, and will spread the word to other undergraduates. On the other hand, you would also like to keep your employees happy. Not only do studies suggest that a big part of the student experience is interaction with positive student accommodation staff, but happier employees are more productive too.

We are here to help!

Discover solutions for each step of the student journey...

Step 1

computer

Student Applications

Step 2

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Bedroom Allocations

Step 3

Student Experience Software

Student Contracts 

Step 4

Payments

Student Payments

Step 5

shaking hands

Student Inductions

Step 6

computer

Student Requests

Step 7

Accessible data

Room Inspections

Step 8

Time

Parcel Management

How have Kinetic helped others?

Unilife_600px

Bookings four months ahead of the academic year have doubled and the average length of tenure is growing consistently, as is income from shorter lets. 

 

 

"The number of the students staying with us throughout their whole degree and even into postgraduate years is increasing all the time. Many people have made Unilife to their home for nearly five years." - Antonio Lopez, Chief Operating Officer

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