Sales And Marketing In Higher Education
An essential team to generate additional revenue
Even though each department of an organisation is very important to its success, marketing and sales teams directly contribute to the organisation's revenue. Often overlooked, your teams are essential to increase the chances of a student or customer choosing your university for their study or events.
Various reports state that prospects are already 60% through their decision-making process before they have even contacted your team!
You might be facing some of these challenges...
We are here to help!
Whether you're in student operations or event management, we have some great solutions for you.
Student Accommodation and Experience
Explore how our solution could help you solve some of your challenges when selling student spaces and market to prospect students.
Events and Conference Management
See what solutions we could offer you not to just manage events but also market your venue and delight your prospects and customers with a great experience.
Some of the universities who love and trust us...
Explore higher education insights
Across the country, as lecture theatres fall silent – you should spare a thought for the army of professionals continuing to work as some newspaper headlines announce “Universities close their doors” – it couldn’t be further from the reality of life in student halls of residence.Read More
There are so many things that contribute to a positive student experience. The obvious would be plenty of social activities, great facilities, an unforgettable Freshers’ Week, exceptional accommodation and not to mention the academic side! Although this list requires a lot of resources and time to deliver from all teams, there are also many small…Read More
With over 160 higher education institutions in the UK alone and more than 2.30 million students, competition between universities and colleges remains high. Attracting new students can be a challenge! Institutions are constantly seeking new ways to stand out from the crowd and position themselves as one of the best. Identifying the unique selling proposition…Read More
You can’t get away from the fact that sometimes things just don’t go to plan. Weather conditions change, political situation alter, epidemic circumstances, like Coronavirus, arise… You need to understand how changes like these might affect your industry and how to deal with them in the best possible way. Whilst I’m not a medical specialist,…Read More
There have been many important developments in event management in recent years. Those who plan and run events like conferences, exhibitions, and parties have a difficult job that requires multitasking, focus and fantastic organisational skills. The advent of the internet has simplified basic tasks, like buying exhibition equipment, but technology has benefited the industry in…Read More
As we live in the time of an ever-growing digitalisation, there is no surprise that 89% of B2B buyers and 81% of B2C consumers conduct Google search before completing a purchase. This is a huge number! And here’s another interesting fact for you – 67% of the buyer’s journey is now done digitally. What does…Read More
Before you sign everyone on to next year’s events and conferences with your existing contracts, take a step back and have a look at them. You may want to consider making some changes to incorporate contracting best practices that may be missing.Read More
The increasing number of higher education institutions offering academic qualifications means that fillings places on a course or major is competitive. Universities are now competing more than ever before, so establishing a high rank position in the market is vital. But is it only the official rank that matters?Read More
Both my Mum and Sister work as teachers in a local primary school and record interactions with students to gain a better understanding on how the children in their classes are viewing the world at any given moment, on any given day. For my Mum and Sister “hello” is one of the most important words…Read More
10 Reasons why you should hire a Residential Adviser right now… Written by Lee Rawlinson, Director of Innovation at Kinetic Before joining Kinetic in 2019, Lee has worked as Head of Accommodation at University of Liverpool, making positive changes to Liverpool’s residential estate. With a great knowledge of the higher education sector, Lee is now…Read More