Sales And Marketing In Higher Education

An essential team to generate additional revenue

 

Even though each department of an organisation is very important to its success, marketing and sales teams directly contribute to the organisation's revenue. Often overlooked, your teams are essential to increase the chances of a student or customer choosing your university for their study or events.

Various reports state that prospects are already 60% through their decision-making process before they have even contacted your team!

Marketing

You might be facing some of these challenges...

Building brand reputation

A big part of this decision-making process is being influenced by marketing. It's essential to highlight the things that make your organisation unique, but there are so many of them and so many ways to do so! How can you present your site and spaces in the best way? Should you use your website? Or maybe social media? Or maybe there are other channels that would contribute to building your brand reputation? The choice is broad and complex but will offer great results in return.

world globe

Coping with an ever-changing world

The way universities and their competitors operate is changing and evolving. You need to be able to react to these changes quickly and work in an agile way to change your offering or the way you promote your organisation. It's challenging as higher education is not usually as adaptive to the changes as privately-owned organisations. 

Stand out from competition

It's a tough time, let's face it! In the old days sales was a reactive process – students applied, when they were ready, using an online form and the ‘sales process’ involved issuing a room offer and allocating a room. No more! Increased competition from private providers means the sales process is more important than ever. It gets even more complicated when you involve the commercial side of the business. Selling the values or your institution and its assets (like great meeting or event spaces) becomes more complicated.

Getting valuable insight for a better planning

Increasing revenue is the most important task for your team but if you can't track where your prospective students or customers originate, you won't know which sales and marketing efforts are working and which aren't. This could mean you are wasting resources on activities which aren't converting. You need legitimate data to be able to make these right decisions but that's one of things you might struggle to get hold of.

Attracting students and customers

Through advertising the brand values of your institution and its best assets (like valuable courses, great student accommodation, easy access etc.), as well as the exciting experiences (like an easy application process, strong support from tutors and many others). Every university is fighting for student numbers so the pressure on the marketing team is greater than ever before. Balancing promotional activities for students and commercial customers is a difficult task which requires the right tools. 

Team work makes the dream work

Everyone knows that the close relationship between marketing and sales teams is essential for business success. However, the awareness of what other departments are up to is just as essential, especially for smooth operations. The challenge is, there is usually no accessible location that would have an overview of all (or at least important to you) activities which makes your planning rather challenging.

We are here to help!

Whether you're in student operations or event management, we have some great solutions for you.

Student Accommodation and Experience

student accommodation management

Explore how our solution could help you solve some of your challenges when selling student spaces and market to prospect students.

Events and Conference Management

event management software

See what solutions we could offer you not to just manage events but also market your venue and delight your prospects and customers with a great experience. 

Some of the universities who love and trust us...

Explore higher education insights

How does technology improve the student experience?

The impacts of Covid-19 are ongoing – Student Minds found that in September, 63% of students felt the pandemic continued to negatively impact their mental health.   The pandemic continues to shape students’ experiences and there is still a long way to go before all students can truly thrive at university without facing barriers, according to…

Read More

We’ve signed up to the SME Climate Commitment

The science is clear: we need to halve our emissions by 2030 to deliver a zero-carbon world in time.   To meet this goal, every business, no matter their size or industry, has a role to play. We need all companies around the world to commit to a net-zero future.   Our commitment We have committed to cut…

Read More

New additions to our student payment management solution community

We’re delighted to announce that UniLife and the University of Limerick, have adopted our brand-new payment solution, KxPayments. What is KxPayments? KxPayments offers a secure and seamless integration of payments and allows you to monitor and manage student billing easily. Enabling you to assemble an optimised payment eco-system with no difficult integration process. It also…

Read More

Top 5 tips to make the Clearing process seamless for your accommodation team

Clearing is one of the most important times throughout the year for higher education institutions. According to UCAS, more than 70,000 students were accepted through Clearing in 2020 and we are looking at even higher numbers in 2021. In fact, National Clearing Survey results suggest an increase of a whopping 38%! With the Clearing deadline…

Read More

Taking student experience to the next level with software integrations

Innovation is at the heart of everything we do! It helps us form great partnerships and allows our customers to deliver the best service – just like Unilife.   How can we help enhance the student experience you deliver? Kinetic and MyRenzBox integration will take student experience at Unilife to the next level through seamless…

Read More

The impact of social media on mental health

Tom Truman Residence Life Manager at FutureLets, Coventry University Tom Truman is a Residence Life Manager who is passionate about making a difference to student mental health. Below he shares his thoughts on the impact that social media has on mental health and his personal experiences. 3.5 billion people use social media. That’s 45% of…

Read More

4 challenges that university teams struggle with

The increase in mental health conditions being disclosed is reflected in the number of students withdrawing from university. As the student mental health crisis gets worse, there is more pressure on university teams to monitor the student’s wellbeing and support them as much as possible. However, up until now, university teams have experienced many challenges…

Read More

Moving to university and its impact on student wellbeing

https://kineticsoftware.com/wp-content/uploads/2020/10/tomfinal.mp4 As a passionate Residence Life Manager, Tom finds it important to talk about student wellbeing. Have a listen to his video above and have a read about some practical tips he came up with for both students and university staff. Tom Truman Residence Life Manager at FutureLets, Coventry University Starting university means a lot…

Read More

Are you letting student fees slip through the net?

Did you know that in 2018, there were over 2.3 million students studying in the UK? This generated approximately £2.3 billion for the HE sector. BUT…   Over 30,000 students withdraw from institutions each year for a variety of reasons at a cost to the sector of over £300 million. For the average-sized university, this…

Read More

Why student wellbeing is a hot topic

Rewind 10 years and mental health was not a common topic like it is today. Having spent over 18 months researching this topic, we found that the number of students who have disclosed a mental health condition has increased by 7x within 10 years. This is truly horrifying but it’s also a good sign that…

Read More