Sales And Marketing In Higher Education

An essential team to generate additional revenue

 

Even though each department of an organisation is very important to its success, marketing and sales teams directly contribute to the organisation's revenue. Often overlooked, your teams are essential to increase the chances of a student or customer choosing your university for their study or events.

Various reports state that prospects are already 60% through their decision-making process before they have even contacted your team!

Marketing

You might be facing some of these challenges...

Building brand reputation

A big part of this decision-making process is being influenced by marketing. It's essential to highlight the things that make your organisation unique, but there are so many of them and so many ways to do so! How can you present your site and spaces in the best way? Should you use your website? Or maybe social media? Or maybe there are other channels that would contribute to building your brand reputation? The choice is broad and complex but will offer great results in return.

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Coping with an ever-changing world

The way universities and their competitors operate is changing and evolving. You need to be able to react to these changes quickly and work in an agile way to change your offering or the way you promote your organisation. It's challenging as higher education is not usually as adaptive to the changes as privately-owned organisations. 

Stand out from competition

It's a tough time, let's face it! In the old days sales was a reactive process – students applied, when they were ready, using an online form and the ‘sales process’ involved issuing a room offer and allocating a room. No more! Increased competition from private providers means the sales process is more important than ever. It gets even more complicated when you involve the commercial side of the business. Selling the values or your institution and its assets (like great meeting or event spaces) becomes more complicated.

Getting valuable insight for a better planning

Increasing revenue is the most important task for your team but if you can't track where your prospective students or customers originate, you won't know which sales and marketing efforts are working and which aren't. This could mean you are wasting resources on activities which aren't converting. You need legitimate data to be able to make these right decisions but that's one of things you might struggle to get hold of.

Attracting students and customers

Through advertising the brand values of your institution and its best assets (like valuable courses, great student accommodation, easy access etc.), as well as the exciting experiences (like an easy application process, strong support from tutors and many others). Every university is fighting for student numbers so the pressure on the marketing team is greater than ever before. Balancing promotional activities for students and commercial customers is a difficult task which requires the right tools. 

Team work makes the dream work

Everyone knows that the close relationship between marketing and sales teams is essential for business success. However, the awareness of what other departments are up to is just as essential, especially for smooth operations. The challenge is, there is usually no accessible location that would have an overview of all (or at least important to you) activities which makes your planning rather challenging.

We are here to help!

Whether you're in student operations or event management, we have some great solutions for you.

Student Accommodation and Experience

student accommodation management

Explore how our solution could help you solve some of your challenges when selling student spaces and market to prospect students.

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Events and Conference Management

event management software

See what solutions we could offer you not to just manage events but also market your venue and delight your prospects and customers with a great experience. 

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