Kx Blog

Cruises do it, so do resorts. The all-inclusive model has definite advantages when it comes to managing an event or conference, but also carries some inherent risk. As a marketing tool it can be a way to make your venue more attractive to outside planners and bring in business you may have lost out on…

There are two schools of thought when it comes to event & conference booking. Some organizations forego the inquiry stage, choosing to wait until the booking has reached the tentative stage before entering any information into Kx. The reasons are varied, from not wanting to clutter up the database to having enough business that inquiries…

There are a number of ways revenue is lost or routed to the wrong department for an event or conference. In some cases, a college or university will not charge for any internal usage of their facilities, or the president of the university gets special dispensation for his or her family, friends or business associates.…

Georgia Tech’s Mandy Volpe joins us once again to blog on the benefits of social media. In her last post she touched briefly on newcomer Pinintest. In this week’s post, Mandy goes into much more detail on how to take advantage of Pinterest’s gaining popularity as a way to promote your events and conferences through…

We’re going to continue with the theme of social media and piggyback on Mandy Volpe’s great guest blog by talking about using social media tools internally. The most obvious use, and one that relates directly to the subject of promotion covered in Mandy’s blog, is the use of social media to promote internal events. Whether…