About The University
Organisation type
University
Challenges solved
- Reduced missed bookings due to phone unavailability and the requirement of human intervention.
- Reduction in costs due to decreased reliance on OTAs.
- Minimised labour-intensive phone calls, allowing staff to focus on other duties.
Client since
2003
Size of operation
- 65 commercial spaces available all year round
Product suites
- Student Accommodation Management
- Conferencing Management
- Residential Management
Introduction
The University of Essex, renowned for balancing student success and thriving commercial operations, faced certain challenges with its previous booking system. Implementing KxB&B has transformed its booking process, providing a seamless, user-friendly platform that has significantly improved efficiency and customer satisfaction.
Discover how this cutting-edge solution has enhanced their booking process, enabling customers to book with ease and significantly reducing the administrative burden on staff.
“KxB&B has truly transformed our booking process and overall efficiency. The increase in direct bookings and occupancy rates has led to a substantial boost in our revenue.”
Elisa Aylott
Head of Catering and Events, University of Essex
The Need for a New Solution
Before adopting KxB&B, the University of Essex struggled with a phone-based booking system that was both labour-intensive and inefficient. One of their team members spent 70% of their time managing reservations, leaving little room for other duties. The university also faced issues with customers being uncomfortable handing over card details over the phone and the inability to provide 24/7 booking support.
The Kinetic Solution: KxB&B
KxB&B provided the University of Essex with a bespoke web-based platform that enabled real-time booking, payment, and accommodation management.
The system’s self-service booking management allows customers to independently handle their entire journey, from making the booking to amending or even cancelling their bookings without staff intervention, significantly reducing the administrative load.
Impact and Results
1. Increased Occupancy and Direct Bookings:
Since adopting KxB&B, the University of Essex has seen a 60% increase in occupancy rates and a rise in direct bookings. The platform’s real-time availability and user-friendly interface have made it easier for customers to book their stays.
Elisa Aylott
Head of Catering and Events, University of Essex
2. Revenue Growth and Enhanced Guest Experience:
The increase in direct bookings and occupancy rates has resulted in higher revenue for the University of Essex. The convenience, self-service options, and speed of booking have greatly improved the guest experience.
“The increase in direct bookings and occupancy rates has led to a 50% boost in our revenue. KxB&B has truly transformed our booking process and overall efficiency.”
Elisa Aylott
Head of Catering and Events, University of Essex
3. Time and Admin Savings:
The time spent on reservations by a staff member was reduced from 70% to 40%, allowing her to focus on strategic tasks.
Elisa Aylott
Head of Catering and Events, University of Essex
4. Reduced OTA Dependency and Increased Return Booker Rate:
Since implementation, the university has reduced its reliance on online travel agencies (OTAs) and the associated commissions by over £30,000.
Elisa Aylott
Head of Catering and Events, University of Essex
5. Improved Data Management and Upsell Opportunities:
The integration with KxResidential has saved time in inputting guest information and managing availability. The platform’s ability to offer upsells has increased ancillary revenue. Customers can easily add extras to their bookings, enhancing their stay and increasing revenue for the university.
6. Reduced Booking Abandonment:
The higher booking completion rate via the website has reduced booking abandonment. Customers are more likely to complete their bookings online, reducing the chances of losing potential sales.
Conclusion
The adoption of KxB&B has been game-changing for the University of Essex. The platform has not only streamlined their booking process but also enhanced their ability to manage bookings efficiently and professionally. With KxB&B, the University of Essex is well-equipped to meet the demands of its customers and maximise its revenue potential.
If you’d like to learn more about how KxB&B can transform your institution’s booking and accommodation management, please get in touch with the Sales Team. We’d be happy to assist you!