The increasing number of higher education institutions offering academic qualifications means that filling places on a course or major is competitive. Universities are now competing more than ever before, so establishing a high rank position in the market is vital. But is it only the official rank that matters?
The sector has changed from students once competing for a limited number of spaces to universities now battling to enrol as many students as possible.
So how do you become a unicorn in a herd of horses? What makes your university different? Why should a prospective student choose your campus?
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